Sephora Inside JCPenney Expands its Presence in Sacramento

Sacramento area beauty seekers have reason to celebrate this month. Sephora, the ultimate beauty destination, and JCPenney, the ultimate destination for discovering great style at compelling prices, is opening a location in the newly remodeled JCPenney store at Sunrise Mall on Friday, March 26th, 2010. And what’s even more beautiful? The first 750 beauties to show up at the grand opening will receive an exclusive Sephora makeup bag stuffed with fabulous samples.  Now that’s a pretty good reason to start shopping!

As the exclusive beauty offering in JCPenney, Sephora adds a fashionable glow to the Sacramento store, making it a one-stop shop for complete head-to-toe style.  Sephora provides makeup mavens, fragrance fanatics, and skincare addicts a new way to shop.  It’s a world where prestige cosmetics are showcased in gorgeous displays, and clients have the freedom to explore and sample.

The 1,500-square-foot Sephora inside JCPenney, located prominently in the center of the store, is a beauty paradise with close to 50 brands.  Hard to find favorites will include cult makeup lines such as Bare Escentuals, Nars and Smashbox; innovative skincare lines including Peter Thomas Roth, Korres, Clarisonic, and Bremenn; specialty hair care lines Oscar Blandi, ghd and Ojon; and fragrance offerings from Dior, DKNY, Aquolina and Sean John.  Plus, Sephora has its own collection of makeup, skincare, bath and body products, and tools and accessories.

Here’s what’s hip and happening at Sephora now:

Discover the Beauty Studio, Sephora’s makeover destination and experience 10-minute Express Services at Sephora inside JCPenney. Whether you want to master colorful eyes that pop, conceal and reveal, or learn how to maintain gorgeous glowing skin, our experts will teach you step by step.

Must-Have of the Moment – Bathe like a Greek goddess by indulging your body and senses in the Korres Jumbo Bath and Body Collection.  With anti-aging shower gels and divinely rich body butters in scents like Jasmine, Mint, Clementine, and the new Japanese Rose, these 90% natural formulas will leave skin healthy, hydrated and smelling fresh!

What makes Sephora the ultimate beauty destination?

Sephora was the first beauty retailer to employ the unique open-sell philosophy, allowing clients to shop a myriad of brands and encouraging them to touch, play, and try everything from lip glosses to blushes, skincare to fragrance.  The environment provides clients with freedom to choose between self-service and the advice of Sephora’s exceptional product consultants.

Just as with other Sephora stores, product consultants at the Sacramento Sephora inside JCPenney stores are well educated in the beauty business. Since these product consultants are rigorously trained in an intense Sephora educational program focused on skincare, and general beauty, they are able to offer clients a completely non-biased approach when recommending products. 

Clients can also enjoy an all-access approach to shopping. Sephora, the largest online retailer of prestige beauty products, exclusively services JCPenney customers’ online beauty needs through JCP.com/sephora.

Since teaming with Sephora in 2006, JCPenney has become a major presence in the beauty business.  The Sunrise Mall location is one of 18 Sephora inside JCPenney openings happening across the country in March 2010, bringing the total number of Sephora inside JCPenney locations to 173.  A total of 75 new shops are planned for 2010. 

About Sephora

Launched in the U.S. in 1998, Sephora North America today operates more than 250 stores in the U.S. and Canada, and the world’s top beauty website, Sephora.com.  Sephora is well known for its unique retail concept, which is rooted in its distinctive store design, the beauty expertise of its sales consultants and, most importantly, its unparalleled combination of over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, bath & body, smilecare, and haircare, as well as Sephora´s own private label. In addition to its North American business and its initiative with JCPenney, which includes more than 150 Sephora inside JCPenney locations, Sephora today has more than 500 stores within 14 countries in Europe and 30 locations in China. Sephora was founded in France in 1969 and acquired in 1997 by Paris-based LVMH Moët Hennessy Louis Vuitton, the world´s leading luxury products group.

About JCPenney

JCPenney is one of America´s leading retailers, operating 1,108 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation´s largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company´s commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $17.6 billion in 2009 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney´s "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company´s approximately 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.